Should A Wannabe Content Creator Friend Stop Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I’m not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my version of living actively: noticing the nuances, posting them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: an opening. I know not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my private videographer, but friends help each other in small ways. I thought filming a clip now and then would be enjoyable for Beth. Innovation flourishes in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously content creation is not a substitute for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She must to honor her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Matthew Wright
Matthew Wright

An astrophysicist and science communicator with a passion for making complex space phenomena accessible to the public through engaging articles.